Explore ↗Corporate publication
Linkway Consults Limited company profile
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View the project ↗Advocacy brief design
A clear case for action.
An advocacy briefer brings the alliance’s purpose, partners, approach and priorities into one coherent visual story.
THE WORK
SMART Advocacy for Strategic Action (SASA) Alliance
A brief has to earn attention quickly. This design organises the SMART Advocacy for Strategic Action (SASA) Alliance’s background, strategic focus and implementation approach into an accessible publication for partners and decision-makers.
What went into it
- Hierarchy that separates the case for action from programme detail.
- A visual system for partners, objectives and geographic context.
- Layout for a concise advocacy and stakeholder communication product.
The supplied briefer describes an initiative led by Partners in Population and Development Africa Regional Office, Jhpiego Kenya and Pathfinder Nigeria, with Gates Foundation support. Its programme scope spans African regions and technical advocacy support beyond Africa. This describes the initiative’s reach, rather than a claim of work in every country.
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