← Selected work

Campaign strategy and design

The Girl I Am. The Change I Lead.

A series of recruitment designs connects personal identity, ambition and the opportunity to lead.

Organisation / collection
Teach For Uganda
Contribution
Campaign communication and creative development
Context
Young women and STEM leadership in Uganda

THE WORK

Teach For Uganda STEM campaign

The campaign starts with recognition: a young woman seeing herself in the opportunity. These designs use direct questions, a confident visual identity and clear invitations to engage with Teach For Uganda’s STEM Fellowship.

What went into it

  • Identity-led campaign messaging and visual direction.
  • Recruitment artwork from an opening question to a final call.
  • A consistent series connecting STEM qualifications with leadership and education.

The STEM Fellowship is implemented by Teach For Uganda under the Leaders in Teaching (LiT) program, led by the Luigi Giussani Foundation and supported by the Mastercard Foundation.

Archived campaign artwork shown as portfolio samples. These graphics are not a current application announcement.

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SELECTED WORK